BOOKS & MAGS

This section deals with new and noteworthy books covering all aspects of advertising, communication, graphic design and more. We provide honest, independent opinions on books we actually use ourselves and get straight to the point....so that you can grab the reads that matter the most !

MAGAZINES ROUNDUP


Marketing: New Zealand



NZ Marketing Magazine provides essential marketing intelligence. It is New Zealand’s only publication targeted specifically to marketing oriented executives and is required reading for marketers wanting to know more about the state of this industry and this country in general. 


We particularly like the highly practical editorial stance and in-depth examination of the latest marketing trends which has earned the magazine a reputation for contributing to the lifting of marketing standards in New Zealand and beyond.




IDEALOG


This magazine is another favorite that never fails to impress and is a permanent feature in our office for both inspiration and education. Idealog is a business magazine unlike any other. It is a guide on how to prosper in the modern ‘creative’ economy—where wealth is created from ideas.






Idealog is both a source of New Zealand’s best business ideas and a rallying point and inspiration to New Zealand’s smartest business thinkers, entrepreneurs and creative professionals, as the importance of the creative economy grows, so too does the importance of supporting the network of people who create intellectual capital.



With a diverse audience drawn from the front lines of innovation including design and marketing to the arts, technology and sciences, its "duties" include:
  • Informing
  • Inspiring
  • Cross-pollinating
  • Connecting
Idealog will introduce you to people with ideas, people who fund ideas and people who understand what it is to develop ideas that shake the world. And it has a superb Idealog website to complement the fantastic magazine on a daily basis..... (http://idealog.co.nz/)





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