Air New Zealand Campaign

Air New Zealand - All Blacks

Client: Air New Zealand

Brand: Air New Zealand

Media: Outdoor, In-Flight, Print

Agency: (Various)

Air New Zealand has being a staunch supporter and major sponsor of the "All Blacks" New Zealand National Rugby Team for several years now. The key point here is that Air New Zealand was not an official Rugby World Cup Event sponsor. However, thanks to their unique position of being the national airline carrier with an international reach around the globe (flying long haul to London via the USA or Hong Kong, for example), Air New Zealand was able to leverage their role as a country brand ambassador, greeting passengers with elaborately designed aircraft liveries, funny and rugby-themed in-flight safety videos and a passionate but authentic love of the game.

This integrated and long-running campaign helped to engage with passengers and strengthened their image with existing customers.

Check out the following in-flight safety videos for even more hilarious creativity. Once again, careful timing ensured that the Air New Zealand "brand" was very cleverly associated and made synonymous with the Rugby World Cup, despite only being a sponsor of the National Team and not the event itself.

Domestic Flight Videos:

International Flights: