An unlikely partnership ...

This M&C Saatchi campaign is very clever indeed on a number of fronts. Firstly, the mix of street art and gritty scenarios depicted in the Ads have an immediate impact. In this post-earthquake campaign aimed at motivating young New Zealanders to join the force, Saatchi have cleverly mixed a number of conflicting elements and made it coherent like only they can.

"Bansky-esque" Street Scene in Christchurch

Kick Off - A round up of Rugby World Cup Ads

The Rugby World Cup was hosted by New Zealand this year and saw a number of key sponsors jostling for recognition both on and off the pitch.
Interestingly enough, some of the best campaigns were fought and successfully won by companies that used a range of crafty tactics to take advantage of the coverage and hype surrounding the big event - and even without being an official sponsor!


Steinlager
Client: Lion Breweries
Brand: Steinlager
Media: TV, Newspaper, Outdoor, Digital
Agency: DDB Group NZ

Steinlager Can revived from the classic design for the RWC 2011