TNS’s (http://www.tnsglobal.com/) recently-released Digital Life study provides some useful insights into how Kiwis spend their time online:
- 39% of our time is spent on Entertainment (including multimedia, online gaming & shopping)
- 34% Communications (social networking and email)
- 22% Information (pre-purchase research, knowledge & education, news, sport and weather)
- 7% Management (personal admin, planning & organising)
