TNS’s (http://www.tnsglobal.com/) recently-released Digital Life study provides some useful insights into how Kiwis spend their time online:
- 39% of our time is spent on Entertainment (including multimedia, online gaming & shopping)
- 34% Communications (social networking and email)
- 22% Information (pre-purchase research, knowledge & education, news, sport and weather)
- 7% Management (personal admin, planning & organising)
The Digital Life global study also reveals that we tend to
be behind other countries in terms of the devices that we use to access
the internet (other than PCs):
| NZ | AUS | Global | |
| Mobile | 26% | 37% | 36% |
| Tablet | 4% | 10% | 5% |
| TV set | 2% | 5% | 3% |
| Games console | 7% | 11% | 4% |
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