".....Back in '87 everything was big. Big hair, big sweaters and
one big problem. Wine was in and beer was out. Kiwi guys pretended to like wine
to fit in, but they never stopped thinking about beer. Luckily neither had
Morton Coutts of DB Breweries. Morton figured if guys were drinking wine to
appear more sophisticated, he'd brew a more sophisticated beer. A premium lager
that was both crisp & refreshing, but still full of flavour. He called this
beer Export Dry. 25 years later, guys can still say no to wine thanks to Export
Dry..."
This recently aired and ongoing tongue-in-cheek campaign is beginning to ruffle a few feathers among wine producers and consumers who have failed to see the funny side of the kitsch 80s themed commercial. Whichever group you most identify with, the fact remains that it is a superbly produced TV spot. Early data
