Insurance Ads done correctly ...

We've all seen boring insurance Advertisements. The lifeless acting, the annoying characters and jingles, impossible claims and useless details.... but every so often along comes a campaign that breaks the mould. State Insurance (New Zealand), along with the very capable talent at Colenso BBDO have just conceived what is being touted as the longest one-shot commercial in New Zealand history (90 seconds continuous filming) and featuring a memorable, if somewhat cheesy song from yesteryear that is far better than your average jingle.

This campaign wins our Editor's Pick of the week. Yes, even if it is for an Insurance company .....

Campaign: The Great Wine Depression

".....Back in '87 everything was big. Big hair, big sweaters and one big problem. Wine was in and beer was out. Kiwi guys pretended to like wine to fit in, but they never stopped thinking about beer. Luckily neither had Morton Coutts of DB Breweries. Morton figured if guys were drinking wine to appear more sophisticated, he'd brew a more sophisticated beer. A premium lager that was both crisp & refreshing, but still full of flavour. He called this beer Export Dry. 25 years later, guys can still say no to wine thanks to Export Dry..."

This recently aired and ongoing tongue-in-cheek campaign is beginning to ruffle a few feathers among wine producers and consumers who have failed to see the funny side of the kitsch 80s themed commercial. Whichever group you most identify with, the fact remains that it is a superbly produced TV spot. Early data