EDITOR'S CHOICE AWARD: "Corona" - summer, advertised properly

As the Southern Hemisphere wonders where its summer went, and Northern climes start the long hard trek to elevated temperatures, we return to cover one of the best artistic pleasures of the summer advertising season, and yes....it is a beer commercial !

One of the Billboard Images used perfect positioning of the corona to shine above the rest

The real beauty of this campaign can only really be appreciated if you are lucky to see one of these billboards out in the open. What amazed me was how well the "corona" of the sun actually blends in with the real world. For example, on sunny days or at sunset, it really looked like a TV screen, and on grey days, the corona almost "shone" out of the billboard as if it was lit.