EDITOR'S CHOICE AWARD: "Corona" - summer, advertised properly

As the Southern Hemisphere wonders where its summer went, and Northern climes start the long hard trek to elevated temperatures, we return to cover one of the best artistic pleasures of the summer advertising season, and yes....it is a beer commercial !

One of the Billboard Images used perfect positioning of the corona to shine above the rest

The real beauty of this campaign can only really be appreciated if you are lucky to see one of these billboards out in the open. What amazed me was how well the "corona" of the sun actually blends in with the real world. For example, on sunny days or at sunset, it really looked like a TV screen, and on grey days, the corona almost "shone" out of the billboard as if it was lit.

NABS Highly Recommended Entries - PRINT

The simple but very effective BP Print Ad - Great timing, good use of Brand associated colours and general simplicity

The judges also highly commended an ad that grabbed their attention: BP's Leap Day from "99" Agency: "The strength of this ad was down to its pure simplicity - 3 words to say it all, resulting in a 'clear stand-out factor'."

NABS Monthly Winning Entries - PRINT

The Tui Ad appeared across various newspapers inviting readers to cut and fold for a novel gift

The judges agreed that it showed "great use of the medium and was interactive" and that it "spoke nicely to the immediacy of newspapers".

The end result - a bunch of Roses

Winner Credits:

Executive Creative Director: Antonio Navas

Creatives: JP Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson

Group Account Director: Mark Cochrane

Account Director: Natalie Downes

Clients: Tui Brewery Ltd: Jarrod Bear, William Papesch, Clare Morgan