EDITOR'S CHOICE AWARD: "Corona" - summer, advertised properly

As the Southern Hemisphere wonders where its summer went, and Northern climes start the long hard trek to elevated temperatures, we return to cover one of the best artistic pleasures of the summer advertising season, and yes....it is a beer commercial !

One of the Billboard Images used perfect positioning of the corona to shine above the rest

The real beauty of this campaign can only really be appreciated if you are lucky to see one of these billboards out in the open. What amazed me was how well the "corona" of the sun actually blends in with the real world. For example, on sunny days or at sunset, it really looked like a TV screen, and on grey days, the corona almost "shone" out of the billboard as if it was lit.


Coupled with an extensive campaign on TV, internet and other prints which shared the same "relaxed nostalgia" of a road trip, this Campaign wins our Editor's Choice for the Southern Hemisphere's Summer. No doubt it will be making its way up north as summer kicks off in Europe, so if you don't want a spoiler, don't watch our video....... Enjoy Responsibly !

CREDITS:
Account Director: James Mackinnon James Mackinnon
AGENCY: Clemenger BBDO, Melbourne


DESCRIPTION:

Legendary surf director Taylor Steele captured a road trip down the west coast of Mexico in a beat-up 1976 Winnebago with some of his more talented friends - this is, essentially, the journey on film.

More: Images from the journey by Chris 'Hollywood' Searl here: C.Searl Flickr


Music: Years Around the Sun - 'Miles Away' Purchase here: Years Around The Sun