Tech: Brand Matchup - iPads and Jetstar

Jetstar launches in-flight iPads

Jetstar has announced the roll-out of 3000 Apple Pad 1 and Pad 2s across its fleet, with more to be released once the tablets are installed throughout the Jetstar Asia network.  The devices will be available on flights longer than two hours for a fee of between SAU1O ($NZ13) and $AU1S ($NZ19.50).  The units will come pre-loaded with music, TV shows and music videos, games, ebooks and magazines, accessible through a custom-built Jetstar app, and will include locally produced content.

The Pads have been modified in several ways to make them suitable for the cabin environment. Each device will come in a custom case that prevents users from accessing the home button and the sync cable, ensuring that Jetstar settings are maintained and users are unable to upload their own content.  

2011 REVIEW: Ghost Chips ...

In the first of a series highlighting the best of last year's communication campaigns, we bring you a glimpse of one of the most successful Public Service announcements in recent years. Number one on the viral charts, number one on the "most recalled TV Ad" list and number one in a host of other public surveys over the Christmas and New Year period. Don't drink and drive messages are always grim, but this campaign successfully mixed a hard-hitting message with some cultural flavors to really make a statement.

Fiji Me Tourism Campaign

Timing can be everything, and during an unusually cold winter in New Zealand, Auckland was subjected to the taunting invitation of the Fiji Tourism Board's outdoor campaign. Ingeniously simple, the billboards featured a rather kitsch "generic" tropical island picture with a digital "Fiji Temperature" insert which changed daily.