Fiji Me Tourism Campaign

Timing can be everything, and during an unusually cold winter in New Zealand, Auckland was subjected to the taunting invitation of the Fiji Tourism Board's outdoor campaign. Ingeniously simple, the billboards featured a rather kitsch "generic" tropical island picture with a digital "Fiji Temperature" insert which changed daily.

Created by Barnes, Catmur & Friends, and augmented by Adshel's fantastically effective creations placed strategically around town, the concept was taken to chilly New Zealanders standing at bus shelters or driving around town during the winter months.

Check out other memorable outdoor solutions and creations from Adshel:

AdShel

And the Barnes, Catmur & Friends Fully Integrated Agency:

Barnes Catmur & Friends