Insurance Ads done correctly ...

We've all seen boring insurance Advertisements. The lifeless acting, the annoying characters and jingles, impossible claims and useless details.... but every so often along comes a campaign that breaks the mould. State Insurance (New Zealand), along with the very capable talent at Colenso BBDO have just conceived what is being touted as the longest one-shot commercial in New Zealand history (90 seconds continuous filming) and featuring a memorable, if somewhat cheesy song from yesteryear that is far better than your average jingle.

This campaign wins our Editor's Pick of the week. Yes, even if it is for an Insurance company .....

Green Branding Featurette

This is a fine example of screaming about your green & sustainable credentials in a far more subtle and believable way.



Using an almost perfect balance of story-telling and brand association, this short story delivers a message that has been described as bold, delightful and provocative at once. To quote the resident expert and Editor at Idealog, the charming Esther Goh, this is "Marketing that doesn't bash you over the head" which we tend to agree stands a much better chance at going viral.

2011 REVIEW: Ghost Chips ...

In the first of a series highlighting the best of last year's communication campaigns, we bring you a glimpse of one of the most successful Public Service announcements in recent years. Number one on the viral charts, number one on the "most recalled TV Ad" list and number one in a host of other public surveys over the Christmas and New Year period. Don't drink and drive messages are always grim, but this campaign successfully mixed a hard-hitting message with some cultural flavors to really make a statement.

D&AD - last of the true awards ?

I have been a fan of D&AD ever since their conception. Far from being another "luvvie" organization trying to glorify their own troops, D&AD have brought real talent, ground-breaking campaigns and a touch of flair to the international circuit for quite some time now. Is all that about to change?