Tech: Brand Matchup - iPads and Jetstar

Jetstar launches in-flight iPads

Jetstar has announced the roll-out of 3000 Apple Pad 1 and Pad 2s across its fleet, with more to be released once the tablets are installed throughout the Jetstar Asia network.  The devices will be available on flights longer than two hours for a fee of between SAU1O ($NZ13) and $AU1S ($NZ19.50).  The units will come pre-loaded with music, TV shows and music videos, games, ebooks and magazines, accessible through a custom-built Jetstar app, and will include locally produced content.

The Pads have been modified in several ways to make them suitable for the cabin environment. Each device will come in a custom case that prevents users from accessing the home button and the sync cable, ensuring that Jetstar settings are maintained and users are unable to upload their own content.  

The speakers have also been disabled, an extra battery has been added (producing 20 hours worth of charge time), and a security tracking device has been added to prevent theft.  The tablets will be offered on a first come first served basis, however passengers will be able to book online or over the phone prior to the flight.

Editor's Note:

Or, I guess...you could just bring your own ? While the idea is not revolutionary, it does open up a range of new on-board marketing opportunities, both in terms of advertising and in marketing research (statistics, feedback, surveys, cross-selling...). The other important change is the move away from dedicated and costly in-flight entertainment systems (which have to be integrated with the aircraft and cabin design) and these far more portable and easily replaceable devices. 

Additional reporting: iStart.co.nz