Green Marketing: Biofuel News Update

Cooking oil flight ready for take-off 

Qantas will run two biofuel flights next month powered by a mixture of recycled cooking oil from commercial kitchens and jet fuel that emits 60 per cent less carbon dioxide. The A330 flight will go from Sydney to Adelaide and return on Friday, April 13. The fuel will be supplied by Dutch company SkyNRG. The recycled cooking oil comes from restaurants in the US and is further refined and fully certified for use in commercial aviation and endorsed by the World Wildlife Fund.

Virgin Australia is moving ahead with plans to source and refine aviation fuel from WA mallee trees. European plane maker Airbus is joining this effort, which also involves US giant General Electric and Australia’s Future Farm Industries CRC. The project aims to have an alternative fuel production pilot plant operating in Australia within the next year.

A stylish approach to saving electricity

We've all done it - left the TV on stand-by or the mobile phone plugged into the wall... Despite the fact that numerous studies have shown that these devices continue to consume electricity when we think they have been turned off or have fully charged, we still continue to do it. But all that could change as the next generation of chargers and smart consumer electronics is unveiled to us at CES 2012.

Eggs Save Lives?

This charming and easily recognizable campaign features "crash test eggs" in a series of gory crash situations. Although the animations and the expressions on the eggs' faces as they are put through the various situations is funny, the message about road safety is deadly serious.