Green Marketing: Biofuel News Update

Cooking oil flight ready for take-off 

Qantas will run two biofuel flights next month powered by a mixture of recycled cooking oil from commercial kitchens and jet fuel that emits 60 per cent less carbon dioxide. The A330 flight will go from Sydney to Adelaide and return on Friday, April 13. The fuel will be supplied by Dutch company SkyNRG. The recycled cooking oil comes from restaurants in the US and is further refined and fully certified for use in commercial aviation and endorsed by the World Wildlife Fund.

Virgin Australia is moving ahead with plans to source and refine aviation fuel from WA mallee trees. European plane maker Airbus is joining this effort, which also involves US giant General Electric and Australia’s Future Farm Industries CRC. The project aims to have an alternative fuel production pilot plant operating in Australia within the next year.

Green Branding Featurette

This is a fine example of screaming about your green & sustainable credentials in a far more subtle and believable way.



Using an almost perfect balance of story-telling and brand association, this short story delivers a message that has been described as bold, delightful and provocative at once. To quote the resident expert and Editor at Idealog, the charming Esther Goh, this is "Marketing that doesn't bash you over the head" which we tend to agree stands a much better chance at going viral.

A stylish approach to saving electricity

We've all done it - left the TV on stand-by or the mobile phone plugged into the wall... Despite the fact that numerous studies have shown that these devices continue to consume electricity when we think they have been turned off or have fully charged, we still continue to do it. But all that could change as the next generation of chargers and smart consumer electronics is unveiled to us at CES 2012.

Spotlight on: "Carbon Zero"

Around the world, Governments, Companies and Individuals are embracing the eco-friendly vibe and at least trying to give the impression that they are making headway against the impending doom that is forecast for us all. From a Marketing perspective we have witnessed waves of "greenwashing", some downright lies, and a whole range of half-hearted attempts to jump on the Sustainable bandwagon. So isn't it nice that some guys do come out smelling like roses and tasting as sweet as honey....? Read on to discover how one Kiwi brand is doing their bit for our future well-being ....

J.Friend's "Carbon Conscious" and extremely delicious honey