Eggs Save Lives?

This charming and easily recognizable campaign features "crash test eggs" in a series of gory crash situations. Although the animations and the expressions on the eggs' faces as they are put through the various situations is funny, the message about road safety is deadly serious.

Covering topics such as how to choose a car and what safety features to look out for, the New Zealand Transport Agency was able to drive "internet traffic" to its site and retain interest from visitors (up to 5 minutes average visit times), helping to increase awareness with this rather original take on a safety campaign. Thanks to Shelby and Gregg for the speggstacular stunts....

Agency: Aim Proximity
Client: NZTA

Some of the videos in the campaign can be viewed below:

Check out more details at the following links:

Best Awards (NZ) showcase

and be sure to check out the fantastic creative talents of the Aim Proximity Agency at the following site:

Aim Proximity Agency