Insurance Ads done correctly ...

We've all seen boring insurance Advertisements. The lifeless acting, the annoying characters and jingles, impossible claims and useless details.... but every so often along comes a campaign that breaks the mould. State Insurance (New Zealand), along with the very capable talent at Colenso BBDO have just conceived what is being touted as the longest one-shot commercial in New Zealand history (90 seconds continuous filming) and featuring a memorable, if somewhat cheesy song from yesteryear that is far better than your average jingle.

This campaign wins our Editor's Pick of the week. Yes, even if it is for an Insurance company .....

NABS Highly Recommended Entries - PRINT

The simple but very effective BP Print Ad - Great timing, good use of Brand associated colours and general simplicity

The judges also highly commended an ad that grabbed their attention: BP's Leap Day from "99" Agency: "The strength of this ad was down to its pure simplicity - 3 words to say it all, resulting in a 'clear stand-out factor'."

NABS Monthly Winning Entries - PRINT

The Tui Ad appeared across various newspapers inviting readers to cut and fold for a novel gift

The judges agreed that it showed "great use of the medium and was interactive" and that it "spoke nicely to the immediacy of newspapers".

The end result - a bunch of Roses

Winner Credits:

Executive Creative Director: Antonio Navas

Creatives: JP Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson

Group Account Director: Mark Cochrane

Account Director: Natalie Downes

Clients: Tui Brewery Ltd: Jarrod Bear, William Papesch, Clare Morgan

AGENCY NEWS: DraftFCB Nabs Air NZ Account

DraftFCB (New Zealand) has been appointed as the lead advertising agency for Air New Zealand after a competitive pitch.

The Airline is also known to frequent Saatchi & Saatchi for some of its work. Last year it run a successful but somewhat controversial campaign with the Colenso BBDO group.

An admired brand, often recognised and awarded for its innovation and customer service including being recently named 2012 Airline of the Year by Air Transport World, Air New Zealand will join a portfolio of other household names and iconic New Zealand and global brands at DraftFCB including Mitre 10, The National Bank, Genesis Energy, NZI, Greggs, PAK'nSAVE, and BMW.