This is a fine example of screaming about your green & sustainable credentials in a far more subtle and believable way.
Using an almost perfect balance of story-telling and brand association, this short story delivers a message that has been described as bold, delightful and provocative at once.
To quote the resident expert and Editor at Idealog, the charming Esther Goh, this is "Marketing that doesn't bash you over the head" which we tend to agree stands a much better chance at going viral.
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