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| The simple but very effective BP Print Ad - Great timing, good use of Brand associated colours and general simplicity |
The judges also highly commended an ad that grabbed their attention: BP's Leap
Day from "99" Agency: "The strength of this ad was down to its pure simplicity - 3 words
to say it all, resulting in a 'clear stand-out factor'."
February judges were Regan Grafton, DDB; Leisa
Wall, DraftFCB; Paul Hankinson, 99; and Corey Chalmers, Droga5.
To view all the Finalists in the current Newspaper Ad of the Year series
visit the NAB website:
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