AGENCY NEWS: DraftFCB Nabs Air NZ Account

DraftFCB (New Zealand) has been appointed as the lead advertising agency for Air New Zealand after a competitive pitch.

The Airline is also known to frequent Saatchi & Saatchi for some of its work. Last year it run a successful but somewhat controversial campaign with the Colenso BBDO group.

An admired brand, often recognised and awarded for its innovation and customer service including being recently named 2012 Airline of the Year by Air Transport World, Air New Zealand will join a portfolio of other household names and iconic New Zealand and global brands at DraftFCB including Mitre 10, The National Bank, Genesis Energy, NZI, Greggs, PAK'nSAVE, and BMW. 


 

The agency is also well known for its work with a range of Government agencies including highly awarded work for the Ministry of Health on Depression, ALAC and Family Violence. Bryan Crawford, chairman and group CEO of DraftFCB in Australia and New Zealand confirmed he was "thrilled about our new partnership with the team at Air New Zealand,  and look forward to working closely with the airline in the future."

DraftFCB will formally commence work from March 2012.

DraftFCB Site