Chocolate - an interactive approach

Salted Herring (a digital design agency based in Wellington, New Zealand) are already known for producing first-class interactive experiences, and this site for Whittakers Chocolate is no exception. Using an undeniably "hands on" approach, each element was painstakingly hand-crafted, photographed and assembled to make a fantastic website that simply looks good enough to eat.

Each button was first designed and created as a 3D model before being made into a mould and finally "cast" in chocolate by specialists in the Netherlands. Check out the "making of" at the following link:


World's First Chocolate Website

And be sure to check out the site for yourself at the following link:

Whittakers Chocolate

Quite simply, a memorable story, a stunning visual identity and a great way to reinforce a well-known brand in a crowded market place.