Online Time - What do you do in NZ ?

TNS’s (http://www.tnsglobal.com/) recently-released Digital Life study provides some useful insights into how Kiwis spend their time online:

• 39% of our time is spent on Entertainment (including multimedia, online gaming & shopping)
• 34% Communications (social networking and email)
• 22% Information (pre-purchase research, knowledge & education, news, sport and weather)
• 7% Management (personal admin, planning & organising)

AGENCY NEWS: DraftFCB Nabs Air NZ Account

DraftFCB (New Zealand) has been appointed as the lead advertising agency for Air New Zealand after a competitive pitch.

The Airline is also known to frequent Saatchi & Saatchi for some of its work. Last year it run a successful but somewhat controversial campaign with the Colenso BBDO group.

An admired brand, often recognised and awarded for its innovation and customer service including being recently named 2012 Airline of the Year by Air Transport World, Air New Zealand will join a portfolio of other household names and iconic New Zealand and global brands at DraftFCB including Mitre 10, The National Bank, Genesis Energy, NZI, Greggs, PAK'nSAVE, and BMW. 

2011 REVIEW: Ghost Chips ...

In the first of a series highlighting the best of last year's communication campaigns, we bring you a glimpse of one of the most successful Public Service announcements in recent years. Number one on the viral charts, number one on the "most recalled TV Ad" list and number one in a host of other public surveys over the Christmas and New Year period. Don't drink and drive messages are always grim, but this campaign successfully mixed a hard-hitting message with some cultural flavors to really make a statement.

D&AD - last of the true awards ?

I have been a fan of D&AD ever since their conception. Far from being another "luvvie" organization trying to glorify their own troops, D&AD have brought real talent, ground-breaking campaigns and a touch of flair to the international circuit for quite some time now. Is all that about to change?

A stylish approach to saving electricity

We've all done it - left the TV on stand-by or the mobile phone plugged into the wall... Despite the fact that numerous studies have shown that these devices continue to consume electricity when we think they have been turned off or have fully charged, we still continue to do it. But all that could change as the next generation of chargers and smart consumer electronics is unveiled to us at CES 2012.

Spotlight on: "Carbon Zero"

Around the world, Governments, Companies and Individuals are embracing the eco-friendly vibe and at least trying to give the impression that they are making headway against the impending doom that is forecast for us all. From a Marketing perspective we have witnessed waves of "greenwashing", some downright lies, and a whole range of half-hearted attempts to jump on the Sustainable bandwagon. So isn't it nice that some guys do come out smelling like roses and tasting as sweet as honey....? Read on to discover how one Kiwi brand is doing their bit for our future well-being ....

J.Friend's "Carbon Conscious" and extremely delicious honey

Competition

Stay tuned next week for our Competition 

An unlikely partnership ...

This M&C Saatchi campaign is very clever indeed on a number of fronts. Firstly, the mix of street art and gritty scenarios depicted in the Ads have an immediate impact. In this post-earthquake campaign aimed at motivating young New Zealanders to join the force, Saatchi have cleverly mixed a number of conflicting elements and made it coherent like only they can.

"Bansky-esque" Street Scene in Christchurch

Fiji Me Tourism Campaign

Timing can be everything, and during an unusually cold winter in New Zealand, Auckland was subjected to the taunting invitation of the Fiji Tourism Board's outdoor campaign. Ingeniously simple, the billboards featured a rather kitsch "generic" tropical island picture with a digital "Fiji Temperature" insert which changed daily.

Eggs Save Lives?

This charming and easily recognizable campaign features "crash test eggs" in a series of gory crash situations. Although the animations and the expressions on the eggs' faces as they are put through the various situations is funny, the message about road safety is deadly serious.

Chocolate - an interactive approach

Salted Herring (a digital design agency based in Wellington, New Zealand) are already known for producing first-class interactive experiences, and this site for Whittakers Chocolate is no exception. Using an undeniably "hands on" approach, each element was painstakingly hand-crafted, photographed and assembled to make a fantastic website that simply looks good enough to eat.

Happy New Year 2012

Thanks to all our readers for their comments and encouragement. This year has certainly got off to a flying start and Ads from New Zealand has changed its format in order to bring you even more news and content on the go with our regular and mobile sites.

Our team of journalists and media experts from within the Industry will be bringing you the very best of News, Views and Reviews from the wonderful world of Advertising and Communication in the South Pacific.

Our specific focus on New Zealand and the Pacific Islands makes us unique in the world, and even in a shrinking global playing field, our aim is to capture the essence of creativity "down under" and bring it to the wider international audience it deserves.

Happy New Year, and thanks for your continued support as we enter yet another rollercoaster of a year in the Advertising Industry.